PETGOOD

My most recent position was as Art Director / Graphic designer at Petgood. A Swedish company on a global mission to create a more sustainable and transparent pet world, by introducing insect-based diets for pets.

My initial and over all responsibility was to build and maintain brand. Making sure that we stayed consistent on all touchpoints. From conceptualising and art directing to planning and executing; digital communication, website design, retail campaigns, photo and film shoots, building brand guidelines, designing ads and social media etc.

Billboard campaign

Art director as client

Concept and design by JUNO PR / Photo by Elsa Soläng