Support your local artist
BRIEF - create hype and knowledge to S.Y.L.A, the inter-disciplinary platform that brings artists and audience closer together.
SOLUTION - Created the concept Real Art in a New Reality which shows in an innovative, cocky and progressive way that art does not have a fixed form nor marketed or sold in a traditional way. Real Art in a New Reality is communicated through sponsored posts and stories on Instagram. By presenting the artworks and S.Y.L.A in already existing and well-known contexts, to create the hype and attract attention and commitment.
